The answers lie in our company history: Have fun discovering them! An increase in demand prompts the first investment in modern transport technology: HARIBO acquires its first car with advertising signs, which is used to supply customers from then on. Up until that point, his wife Gertrud has delivered the daily production by bicycle.
Hans is born, the first of three children, followed by daughter Anita in and son Paul in Liquorice sticks with HARIBO lettering are one of the first customer favourites, soon followed by many other specialities such as the world-famous Liquorice Wheels of today. By the year , the company has grown into a solid medium-sized company with employees. At the same time, the main building of the production facility in Bonn is completed. And in , company founder Hans Riegel dies at the early age of Restoration of the company begins with just 30 employees after World War II.
In , brothers Hans and Paul Riegel take over company management, relieving their mother. Dr Hans Riegel is in charge of the commercial side, marketing and sales, whilst his brother Paul is responsible for production. The huge success of the sweet cult product prompts HARIBO to have an official birth certificate issued for the Goldbears: in , the German Patent Office officially recognises the Goldbears as a registered trademark.
KG, which is now based in Neuss. The German advertisements were voiced by Thomas Gottschalk from until In English-speaking countries, it uses the slogan "Kids and grown-ups love it so — the happy world of Haribo".
Similar slogans are used in other languages. The Candy Encyclopedia Wiki Explore. Popular pages. Recent blog posts. Explore Wikis Community Central. Register Don't have an account? History Talk 0. Universal Conquest Wiki. Albert Einstein too it appears liked a bit of gummy bear action. Now, it seems that the rest of the world agrees with them. About Contact.
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